Instagram tests long-form videos of up to 90 minutes in US

Instagram is testing long-form videos of up to 90 minutes in the US. The test aims to enable creators to produce more in-depth content, potentially paving the way for new types of video content on the platform. This move could provide creators with more flexibility and opportunities to engage with their audience.

The introduction of long-form videos on Instagram could have significant implications for social commerce. It may allow for more detailed product reviews, tutorials, and live shopping experiences, enhancing the overall shopping experience for users. As a result, this feature could increase user engagement, drive sales, and provide new revenue streams for creators and brands.