Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing Ad Revenue

Instagram is testing videos up to 90 minutes long, a significant increase from its current limit, but unlike YouTube, it's not planning to share ad revenue with creators. This move is expected to impact the way creators produce and monetize content on the platform.

The introduction of longer videos on Instagram has implications for social commerce, as it could lead to more immersive brand storytelling, product showcases, and influencer partnerships. However, the lack of ad revenue sharing may deter some creators from producing longer-form content, potentially affecting the platform's e-commerce ecosystem.