Instagram tests YouTube-like long-form videos and new monetization options with select US creators

Instagram is testing YouTube-like long-form videos and new monetization options with select creators in the US. The move is seen as an attempt to boost user engagement and attract more creators to the platform. The test features longer video formats, potentially up to 60 minutes, and explores new revenue streams for creators.

This development matters for social commerce as it could pave the way for more in-depth product reviews, tutorials, and shopping experiences on Instagram. Creators may be able to monetize their content more effectively, and brands could benefit from more engaging, long-form ads. As a result, Instagram's e-commerce capabilities may become more competitive with other social media platforms.