Instagram tried to be YouTube once. Why is it trying again?

Instagram is attempting to become a YouTube-like platform once again, according to a report from Türkiye Today. The platform, owned by Meta, has previously tried to compete with YouTube but was unsuccessful. This time, Instagram is trying to attract creators and viewers with new features and tools.

This move matters for social commerce as it could potentially change the way creators monetize their content and the way users interact with the platform. If Instagram is successful in its attempt to become a YouTube-like platform, it could lead to more opportunities for creators to earn money through ads, sponsorships, and affiliate marketing, and could also lead to an increase in shoppable content and live commerce.