Instagram is trying out 90-minute videos

Instagram is testing a new feature that allows users to upload videos up to 90 minutes long. This move could potentially challenge other social media platforms like YouTube, which has been the go-to destination for longer-form video content. The test is currently underway, and it's unclear when or if the feature will be rolled out to all users.

The introduction of longer videos on Instagram could have significant implications for social commerce, particularly in the areas of influencer marketing and shoppable video content. With longer videos, creators will have more opportunities to showcase products, share their experiences, and build a stronger connection with their audience, potentially driving more sales and revenue for brands and creators alike.