Instagram vs YouTube: From IGTV to 90-minute videos, Instagram makes another long-form push

Instagram is making another push into long-form content with the ability to upload 90-minute videos, a significant increase from its previous limit. This move is seen as a challenge to YouTube's dominance in the video-sharing space. The new feature is an expansion of IGTV, which was introduced in 2018 as a way for creators to upload longer-form videos.

This development matters for social commerce as it provides creators with more opportunities to produce high-quality, engaging content that can be used to promote products or services. With the rise of shoppable videos and live streaming, Instagram's new feature could lead to increased sales and revenue for businesses and creators alike. As social media platforms continue to evolve, it's likely that we'll see even more innovative features that blur the line between entertainment and commerce.