Instagram vs YouTube: From IGTV to 90-minute videos, Instagram makes another long-form push

Instagram is making another push into long-form content with the introduction of 90-minute videos, a significant increase from its previous 60-minute limit. This move is seen as a challenge to YouTube's dominance in the long-form video space. The new feature is an expansion of IGTV, which was launched in 2018 as a way for creators to upload longer-form videos.

This development matters for social commerce as it provides creators with more flexibility to produce high-quality, engaging content that can be used to promote products or services. Longer videos can include more in-depth product reviews, tutorials, or demonstrations, making them more effective for influencer marketing and affiliate marketing campaigns. As a result, brands and marketers may need to reassess their social media strategies to take advantage of Instagram's new feature.