Instagram Wants to Take on YouTube With 90-Minute Videos

Instagram is planning to introduce 90-minute videos to its platform, a move that could potentially rival YouTube. This new feature would allow creators to produce longer-form content, giving them more flexibility and opportunities to engage with their audience. The development is expected to enhance the platform's appeal to creators and users alike.

The introduction of 90-minute videos on Instagram matters significantly for social commerce as it opens up new avenues for creators to showcase products, share detailed reviews, and interact with their followers in a more comprehensive manner. This could lead to increased brand partnerships, affiliate marketing opportunities, and shoppable content integration, further blurring the lines between social media and e-commerce.