Instagram will now let users limit interactions from non-followers

Instagram has introduced a new feature that allows users to limit interactions from non-followers, giving them more control over their online presence. This update is part of the platform's efforts to enhance user experience and safety. The feature is expected to be rolled out globally, with no specific country or region being targeted.

This update matters for social commerce as it can impact influencer marketing and brand engagement on the platform. By limiting interactions from non-followers, users may be less likely to engage with sponsored content or interact with brands they don't follow, potentially affecting the reach and effectiveness of social commerce campaigns. However, it also provides users with a safer and more controlled environment, which can lead to increased trust and engagement with the content they do see.