Italian PMI growing with TikTok services

A recent study found that TikTok generated almost three billion euros of gross added value in 2025, contributing to the growth of Italian small and medium-sized enterprises (PMI). This growth is attributed to the increasing number of Italian companies using TikTok to promote their products and services, reaching a wider audience and increasing their sales.

The study highlights the potential of TikTok as a tool for the growth and development of Italian businesses, particularly in the service sector. This is significant for social commerce as it demonstrates the platform's ability to drive economic growth and support local businesses, making it an important channel for companies to reach their target audience and increase sales.