Ivory: a European alternative to Instagram that rewards experts - IO+

A new social media platform called Ivory has been launched in Europe as an alternative to Instagram, with a unique feature that rewards experts for creating high-quality content. The platform aims to provide a more curated and engaging experience for users, while also giving creators more control over their content and earnings.

The launch of Ivory is significant for social commerce as it offers a new platform for creators to monetize their content and connect with their audience. With its reward system for experts, Ivory has the potential to attract high-quality creators and influencers, which could lead to increased engagement and sales for brands and businesses. As a result, Ivory could become a major player in the social commerce space, particularly in Europe.