iZi, eMAG’s AI shopping assistant, assited over 900,000 people with their purchases

GlobalDiscovery CommerceA IshoppingSocial CommercePersonalized RetailBusiness Review · October 22, 2026 at 8:46 AM
iZi, eMAG’s AI shopping assistant, assited over 900,000 people with their purchases

iZi, the AI shopping assistant from eMAG, has assisted over 900,000 people with their purchases, marking a significant milestone for the company. The AI-powered assistant is designed to help customers make informed purchasing decisions, and its success demonstrates the growing importance of AI-driven shopping experiences. The news is happening in Romania, where eMAG is a leading e-commerce platform.

The success of iZi has significant implications for social commerce, as it highlights the potential of AI-driven shopping assistants to enhance the online shopping experience. By providing personalized recommendations and support, AI-powered assistants like iZi can increase customer engagement, drive sales, and improve customer satisfaction. As social commerce continues to evolve, the integration of AI-driven shopping assistants is likely to become a key trend, enabling businesses to provide more personalized and interactive shopping experiences for their customers.

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