Joke Backfired: Chinese Foreign Ministry Responds to Mbappe, Who Lost Advertising Contracts Due to Meme

French striker Kylian Mbappe lost several advertising contracts with Chinese companies, including Dongpeng and Mengniu, due to a meme he posted on social media that was deemed offensive to the Chinese people. The Chinese Foreign Ministry commented on the scandal, stating that offensive words and actions towards the Chinese people will inevitably provoke a response from society.

The incident highlights the importance of cultural sensitivity in social commerce, as influencers and brands can face backlash for perceived insensitivity or racism. This incident may have implications for how brands and influencers approach social media marketing in the Chinese market, and may lead to increased scrutiny of sponsored content and advertising contracts.