Kalodata Weekly: Japan's TikTok Shop Market Sees GMV of 21.49 Billion Yen, New Fan Numbers Increase by 48.62%
JapanSocial CommerceTikTok ShopSocial CommerceShoppable VideoPrtimes.jp · September 25, 2026 at 1:40 AM · Translated from Japanese
The Japanese TikTok Shop market saw a decrease in Gross Merchandise Value (GMV) to 21.49 billion yen for the week of September 14, but experienced a significant increase of 48.62% in new fan numbers compared to the previous week. The beauty category led the market, with a 10.5% increase in new fans, while other categories like fashion and electronics also saw notable increases.
This shift in the TikTok Shop market in Japan is crucial for social commerce as it indicates a growing interest in the platform among consumers, particularly in the beauty category. The increase in new fans suggests potential for further growth in GMV in the future, making it an important trend for businesses and marketers to watch.