Karol G set a new TikTok record with livestreamed performance

Colombian musician Karol G set a new TikTok record with a livestreamed performance earlier this week. The event was part of TikTok's efforts to encourage more big artists to host livestreams in its app. Karol G's live performance took place on November 4 and was a significant moment for the platform.

This achievement matters for social commerce as it highlights the growing importance of livestreaming in the music industry and beyond. TikTok's push for more artists to use its livestream feature can lead to increased engagement, new revenue streams, and innovative ways for creators to connect with their audiences, ultimately driving social commerce forward.