Kathryn Turner is not just any social media star, she's an M&S social media star: Food store boss racks up millions of hits on TikTok and Instagram and counts Stormzy and Gemma Collins among her legion of fans

Kathryn Turner, a 56-year-old product development manager for M&S Food, has become a social media star on TikTok and Instagram, with millions of hits and a legion of fans including Stormzy and Gemma Collins.

This phenomenon matters for social commerce because it showcases the potential for employee-led commerce, where a company's employees become influencers and ambassadors, promoting products and services to their online followers, thereby increasing brand awareness and driving sales.