Kenyan creators urged to formalise businesses as brands shift to influencer marketing

In Kenya, creators are being urged to formalize their businesses as brands increasingly shift towards influencer marketing. This move is expected to help creators capitalize on the growing demand for influencer marketing, which has become a key strategy for brands looking to reach their target audiences.

The shift towards influencer marketing in Kenya matters for social commerce as it highlights the importance of creators in driving sales and brand awareness. As brands continue to invest in influencer marketing, creators who formalize their businesses will be better positioned to take advantage of these opportunities, leading to increased earnings and growth in the social commerce sector.