Kunle Afolayan's story and why he warned that Nollywood creators might abandon YouTube distribution

Nigerian filmmaker Kunle Afolayan has warned that Nollywood creators might abandon YouTube distribution due to concerns over the platform's policies and revenue sharing model. Afolayan's statement highlights the tensions between content creators and YouTube, which has been a major platform for Nollywood's global reach.

This development matters for social commerce as it affects the livelihoods of creators and the way they monetize their content on social media platforms. If Nollywood creators were to abandon YouTube, it could lead to a shift in the way they distribute and monetize their content, potentially turning to alternative platforms or exploring new social commerce strategies such as affiliate marketing or shoppable video.