L Catterton invests in InMobi-backed Glance, eyes US expansion in AI shopping

L Catterton has invested in InMobi-backed Glance, with plans for US expansion in AI shopping. Glance is a platform that utilizes AI to provide personalized shopping experiences, and this investment is expected to further enhance its capabilities. The partnership aims to leverage Glance's AI technology to revolutionize the shopping experience in the US market.

This investment is significant for social commerce as it highlights the growing importance of AI in shaping the future of online shopping. The integration of AI in shopping experiences is expected to enhance personalization, making it more likely for customers to find and purchase products that match their interests. This development has the potential to influence the broader social commerce landscape, particularly in the context of discovery commerce and shoppable video.