In China, late-night shoppers on Taobao have been encountering AI streamers that use looping scripts and have stiff eyes, leaving them feeling uneasy. These AI streamers are flooding the platform, raising concerns among users about the authenticity of the content they are viewing.
The presence of AI streamers on Taobao has significant implications for social commerce, as it raises questions about the role of artificial intelligence in online shopping and the potential for deception. As social commerce continues to grow, it is essential to address these concerns and ensure that platforms are transparent and trustworthy for users.
The Social Commerce Daily Digest
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