Lee Mi-sook gifts 742,000 won wardrobe to YouTube crew during Sinheung Market visit - CHOSUNBIZ

South Korean actress Lee Mi-sook visited Sinheung Market and gifted a 742,000 won wardrobe to a YouTube crew, drawing attention to her generosity and the market. The act of gifting has sparked interest in the items she chose and the market where she made the purchase.

This incident matters for social commerce because it highlights the influence of celebrities on consumer behavior, particularly in the context of social media platforms like YouTube. The event may encourage fans to explore the market and purchase similar items, demonstrating the potential for creator-led commerce and the power of social media in driving sales.