The 'live commerce' market, which sells products in real-time broadcasting in Southeast Asia, is gro..

The 'live commerce' market in Southeast Asia, particularly in China, is growing rapidly, with Zhíbò dàihuò / Livestream Selling becoming increasingly popular. This trend involves selling products in real-time broadcasting, allowing customers to interact with sellers and make purchases instantly.

The rise of live commerce in China matters significantly for social commerce as it provides a new channel for businesses to reach their target audience and increase sales. With the help of social media platforms, businesses can now leverage Zhíbò dàihuò / Livestream Selling to showcase their products and connect with customers in real-time, creating a more engaging and immersive shopping experience.