Livestream shopping is fun and frictionless, but are there enough consumer safeguards?

Livestream commerce has boomed as an industry in Singapore, raising the question of whether more safeguards should be put in place to protect consumer rights and better handle disputes between buyers and sellers. Dr Cheong from SUSS suggested that an industry code of conduct could provide guidance for livestream hosts and sellers.

The need for consumer safeguards in livestream shopping is crucial as it directly affects the trust and confidence of buyers in the platform, which in turn impacts the growth and success of social commerce. As the industry continues to grow, it is essential to establish clear guidelines and regulations to protect consumers and ensure a frictionless shopping experience.