Loot boxes, influencers, and addictive features face an EU crackdown

The European Union has proposed a new set of rules, known as the Digital Fairness Act, aimed at making the online experience fairer for users. The proposed act seeks to bolster consumer protections for online users, particularly in the areas of gaming, social media, and e-commerce platforms. This move is expected to impact various online platforms and their practices, including the use of loot boxes, influencers, and addictive features.

The proposed Digital Fairness Act has significant implications for social commerce, as it aims to regulate practices that can be detrimental to consumers. The crackdown on loot boxes, influencers, and addictive features could lead to a shift in how online platforms operate and interact with their users. This, in turn, could impact the social commerce landscape, influencing how businesses and creators engage with their audiences and promote their products or services.