Lotte ON Launches Chinese Fashion Platform 'POIZON'... Offers Items Not Yet Released in Korea

Lotte ON has launched a Chinese fashion platform called 'POIZON', which offers items not yet released in Korea, marking a significant expansion into the Chinese market. The platform aims to provide a unique shopping experience for Chinese consumers, with a focus on trendy and fashionable products.

The launch of POIZON is expected to have a significant impact on the social commerce landscape in China, as it provides consumers with access to exclusive and trendy products. This move is also likely to drive engagement and sales for Lotte ON, as Chinese consumers increasingly turn to social commerce platforms for their shopping needs.