Luxury News: Lancôme Launches Body Mists and Debuts on TikTok Shop

Lancôme has launched body mists in three versions inspired by the fragrances of the line, with formulas for the body and hair. The brand has also debuted on TikTok Shop, marking a significant move into social commerce.

This launch matters for social commerce as it highlights the growing importance of TikTok as a platform for luxury brands to reach their target audience. The debut on TikTok Shop also demonstrates Lancôme's efforts to leverage social media for e-commerce, potentially paving the way for other luxury brands to follow suit.