Lysol’s Maker Built 18 Livestream Studios in China. Staff Run Them

Reckitt Benckiser, the maker of Lysol, has built 18 livestream studios in China, with staff members running the operations. This move is part of the company's efforts to tap into the growing live commerce market in the country.

The development of these studios highlights the importance of live commerce in China's social commerce landscape. It allows Reckitt Benckiser to directly engage with customers, promote products, and build brand awareness through interactive and immersive experiences, which is crucial for companies looking to succeed in the Chinese market.