Magnesium supplements, vitamin B12 and more are banned by Anvisa; see brands

BrazilSocial CommerceSocial CommerceEcommerce RegulationCounterfeit PreventionAbril.com.br · November 10, 2026 at 1:00 PM · Translated from Portuguese
Magnesium supplements, vitamin B12 and more are banned by Anvisa; see brands

The National Health Surveillance Agency (Anvisa) in Brazil has banned several dietary supplements, including magnesium and vitamin B12, due to the presence of counterfeit products on online platforms such as Shopee and Mercado Livre. This move comes as a response to the circulation of fake products on these platforms, highlighting the need for stricter regulations and monitoring of online marketplaces.

This ban has significant implications for social commerce in Brazil, as it underscores the importance of authenticity and trust in online transactions. The fact that counterfeit products were found on popular platforms like Shopee and Mercado Livre raises concerns about the effectiveness of their quality control measures and the potential risks faced by consumers. As social commerce continues to grow in Brazil, it is essential for platforms to prioritize consumer safety and implement robust measures to prevent the sale of counterfeit products.

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