Make foreign e-commerce platforms set up local offices, says Mas Ermieyati

Malaysian Deputy Minister of Communications and Digital Mas Ermieyati has suggested that foreign e-commerce platforms should set up local offices in the country. This move is expected to promote better regulation and oversight of these platforms, which have been growing in popularity in Malaysia. By having a local presence, these platforms can be held more accountable for their operations and ensure compliance with local laws and regulations.

The proposal matters for social commerce as it could lead to a more level playing field for local businesses and entrepreneurs. With foreign e-commerce platforms setting up local offices, they can better engage with the local community, understand consumer needs, and tailor their services to the Malaysian market. This, in turn, can boost the growth of social commerce in the country, creating new opportunities for businesses and individuals to reach their target audiences.