Malaysia’s shoppers love Chinese e-commerce. Its factories pay the price

Malaysian shoppers have a strong affinity for Chinese e-commerce, with many preferring to purchase goods from Chinese online platforms. However, this trend has a negative impact on Malaysian factories, which struggle to compete with the cheaper prices and wider range of products offered by their Chinese counterparts.

The phenomenon highlights the significance of social commerce in shaping consumer behavior and influencing the retail landscape. As Malaysian consumers increasingly turn to social media and online platforms to discover and purchase products, local businesses must adapt to this shift by leveraging social commerce strategies, such as live streaming and shoppable videos, to remain competitive.