Malaysian Nano Creators Post Higher Engagement Than Mega Influencers Across Platforms, Report Finds

A recent report by Net Influencer found that nano creators in Malaysia are posting higher engagement rates than mega influencers across various social media platforms. This suggests that smaller, niche creators are able to connect with their audiences more effectively, potentially due to their highly targeted and specialized content.

This trend matters for social commerce as it indicates that brands may be able to reach their target audiences more effectively by partnering with smaller creators who have high engagement rates, rather than relying solely on large influencers with massive followings. This shift in influencer marketing strategy could lead to more targeted and successful social commerce campaigns.