Mark Vins’ ‘Reef to Ridge’ premiered at TIFF. Now pocket.watch is on board as its distributor.

Mark Vins' film 'Reef to Ridge' premiered at TIFF and has now partnered with pocket.watch as its exclusive worldwide distributor and sales agent. pocket.watch is a creator media company that has built brands alongside some of YouTube's biggest kid-friendly stars.

This partnership marks pocket.watch's increasing presence in the world of film distribution, which could have significant implications for social commerce. As a distributor, pocket.watch may explore new ways to monetize and promote 'Reef to Ridge' through social media platforms, potentially creating new opportunities for creator-led commerce and shoppable video content.