Mark Zuckerberg Says Muse Could Out-Earn Facebook, Instagram Per User, But Analyst Warns It’s 'Losing' More Money Than Any Other Product Meta Has Launched

USASocial CommerceSocial CommerceMetaverse MonetizationCreator EconomyTradingView · October 22, 2026 at 4:20 AM
Mark Zuckerberg Says Muse Could Out-Earn Facebook, Instagram Per User, But Analyst Warns It’s 'Losing' More Money Than Any Other Product Meta Has Launched

Mark Zuckerberg has stated that Muse, a product by Meta, could potentially out-earn Facebook and Instagram per user. However, an analyst warns that Muse is currently losing more money than any other product Meta has launched. This statement highlights the challenges and uncertainties surrounding Meta's new product ventures.

The potential earnings of Muse are significant for social commerce as they indicate Meta's moves towards diversifying its revenue streams beyond traditional advertising models. The success or failure of Muse could have implications for how social media platforms approach monetization and the features they offer to creators and users, thus influencing the broader social commerce landscape.

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