Measures to ensure safe online shopping during peak season.

The Vietnamese government has introduced measures to ensure safe online shopping during the peak season, as reported by Vietnam.vn. These measures aim to protect consumers from fraudulent activities and promote a secure online shopping environment. The government is working with e-commerce platforms and payment providers to implement these measures.

The introduction of these measures is crucial for social commerce in Vietnam, as it will help to increase consumer trust and confidence in online shopping. A secure online shopping environment will also encourage more businesses to shift their operations online, further boosting the country's e-commerce sector. This development is significant for social commerce, as it will promote the growth of online shopping and digital payments in Vietnam.