Media Company HardScope Launches With Studio Built Around Creator-Led IP, Sets Digital Series Slate (EXCLUSIVE)

HardScope, a new media company founded by Matt Kalish, has launched with an in-house studio built around creator-led IP. The company is launching its YouTube channel on September 30 with a slate of digital series, marking its entry into the creator economy.

This development matters for social commerce as it highlights the growing importance of creator-led content and IP in the digital landscape. By building a studio around creator-led IP, HardScope is well-positioned to tap into the lucrative creator economy, which is expected to continue growing in the coming years.