Meesho content commerce surges 152% as non-metro creators drive growth

Meesho, a social commerce platform, has seen a significant surge in content commerce, with a 152% increase driven by non-metro creators. This growth is a notable development in the country's e-commerce landscape, highlighting the potential of social commerce in reaching consumers beyond urban areas.

The growth of Meesho's content commerce is a testament to the power of social commerce in driving sales and engagement. As non-metro creators continue to drive growth, it is likely that social commerce platforms will become increasingly important for businesses looking to reach consumers in these areas. This trend has significant implications for the future of e-commerce in the country, with social commerce emerging as a key channel for consumer engagement and sales.