Meesho’s creator commerce grows 152%; Tier 3-4 markets drive 66% of orders

Meesho, a social commerce platform, has reported a 152% growth in creator commerce, with 66% of orders coming from Tier 3-4 markets, indicating a significant increase in adoption and usage among smaller cities and towns. This surge in demand highlights the potential of social commerce in reaching and catering to a broader audience beyond metropolitan areas.

The growth of creator commerce on Meesho underscores the importance of social commerce in enabling creators to reach and engage with their target audience, particularly in smaller cities and towns. This trend is likely to continue, with social commerce platforms playing a vital role in bridging the gap between creators, consumers, and brands, and driving e-commerce adoption in underserved markets.