Meesho’s creator commerce grows 152%; Tier 3-4 markets drive 66% of orders

Meesho's creator commerce has seen a significant growth of 152%, with Tier 3-4 markets driving 66% of orders. This growth indicates a shift in consumer behavior and purchasing power in these markets. Meesho, an Indian social commerce platform, has been focusing on expanding its reach in smaller towns and cities, which seems to be paying off.

The growth of Meesho's creator commerce in Tier 3-4 markets is a testament to the increasing importance of social commerce in India. As more consumers in these markets gain access to the internet and social media, they are turning to platforms like Meesho to discover and purchase products. This trend is likely to continue, with social commerce playing a key role in shaping the future of e-commerce in India.