Meesho's creator-led commerce grows 152% in 12 months

Meesho, a social commerce platform, has reported a significant growth of 152% in its creator-led commerce over the past 12 months. This surge in growth is a testament to the platform's efforts in empowering creators to sell products directly to their followers. The platform's focus on creator-led commerce has enabled it to tap into the vast potential of the social commerce market in India.

The growth of Meesho's creator-led commerce is a significant development in the social commerce space, as it highlights the importance of creators in driving sales and product discovery. This trend is likely to continue, with more social commerce platforms investing in creator-led commerce initiatives. As a result, the social commerce market in India is expected to witness significant growth, driven by the increasing influence of creators and the rising demand for social commerce.