Meesho’s creator-led commerce grows 152% as non-metro India drives scale

Meesho, an Indian e-commerce platform, has reported a significant growth of 152% in its creator-led commerce segment, driven primarily by non-metro cities in India. This surge indicates a rising trend in social commerce, where local creators are leveraging their influence to promote products and services to their audience.

The growth of creator-led commerce on Meesho matters for social commerce as it highlights the potential of non-metro cities in driving e-commerce adoption and the importance of local influencers in promoting products. This trend is expected to continue, with more creators and consumers from non-metro areas participating in online commerce, thereby expanding the reach of social commerce platforms.