Meet the 2026 eBay Live x Up & Running Grant recipients

eBay has announced the 10 recipients of the 2026 eBay Live x Up & Running Grants, which aims to support sellers in scaling their businesses through live commerce. The grant recipients are a group of sellers who are ready to take their businesses live and expand their customer reach.

This initiative matters for social commerce as it highlights the growing importance of live commerce in the e-commerce industry. The grants will enable the recipients to leverage live streaming and other interactive tools to connect with customers, increase sales, and build their brand presence online.