The Met Opera is using YouTube to look for a new generation of fans

The Metropolitan Opera in New York is using YouTube to find a new generation of fans for the 430-year-old art form of opera. Despite Timothee Chalamet's comments that no one cares about opera, the Met Opera is betting that it can attract new fans by looking in the right place, specifically on social media platforms like YouTube.

This move matters for social commerce as it shows how traditional institutions like the Met Opera are adapting to the digital age and using social media to reach new audiences and potentially drive sales of tickets, merchandise, and other products. By leveraging YouTube, the Met Opera can increase its online presence, build a community of fans, and create new revenue streams through advertising, sponsorships, and e-commerce.