Meta expands Instagram’s AI age-guessing tech globally

Meta has announced the global expansion of Instagram's AI age-guessing technology, which aims to improve age verification on the platform. This move is part of Meta's efforts to enhance user safety and comply with regulations. The technology uses artificial intelligence to estimate a user's age based on their uploaded identification documents.

The expansion of Instagram's AI age-guessing tech matters for social commerce as it can help prevent underage users from accessing certain products or services, and ensure that age-restricted content is only visible to eligible users. This can be particularly important for businesses that operate in regulated industries, such as alcohol or tobacco, and need to comply with age-related laws and regulations.