Meta pushes back on claims Instagram Plus exposes repeat story viewers

Meta has pushed back on claims that Instagram Plus exposes repeat story viewers, according to a report by Fox Business. The news comes as the company continues to face scrutiny over its handling of user data and privacy. In the US, Instagram users have been concerned about the potential for their viewing habits to be shared with others.

The controversy surrounding Instagram Plus has significant implications for social commerce, as it raises questions about the balance between personalization and privacy. If users feel that their data is being shared without their consent, they may be less likely to engage with brands and make purchases through the platform. As a result, brands and advertisers may need to reevaluate their strategies for reaching customers on Instagram.