Meta’s Instagram Eyes YouTube Territory with 90-Minute Videos

Meta's Instagram is expanding its video capabilities to allow for 90-minute videos, a move that could potentially challenge YouTube's territory in the video-sharing space. This change could have significant implications for creators and advertisers who use the platform. The move is seen as an attempt by Instagram to increase user engagement and attract more creators to the platform.

The introduction of longer videos on Instagram matters for social commerce as it could lead to more in-depth product reviews, tutorials, and live shopping experiences. This could increase the effectiveness of influencer marketing and shoppable content on the platform, making it a more attractive option for brands and creators. As a result, Instagram's e-commerce capabilities could become more competitive with those of YouTube and other social media platforms.