Meta’s Instagram Takes Aim at TikTok and YouTube with 90-Minute Videos

Meta's Instagram has announced the introduction of 90-minute videos, a move seen as a direct challenge to TikTok and YouTube. This development allows creators to produce longer-form content, potentially changing the way users interact with the platform. The update is part of Instagram's ongoing effort to stay competitive in the social media landscape.

The introduction of 90-minute videos on Instagram matters significantly for social commerce as it opens up new opportunities for creators to engage with their audiences, showcase products, and tell more intricate brand stories. This can lead to enhanced user experience, increased brand loyalty, and potentially higher conversion rates for products promoted through the platform.