Meta and TikTok announce new agentic AI advertising features

During Advertising Week in New York, Meta and TikTok have announced new advertising features that incorporate agentic AI, further expanding their presence in the world of artificial intelligence. Meta's business assistant is getting a memory, which will enhance its capabilities, while TikTok is also introducing new AI-powered advertising features.

These new features are significant for social commerce as they enable more personalized and targeted advertising, potentially leading to increased engagement and conversion rates for businesses. The integration of agentic AI in advertising will likely change the way companies approach social media marketing, making it more efficient and effective.