Midterm election traffic spiked on Twitch, but Hasan Piker can’t hold a candle to Steve Kornacki

USASocial CommerceLivestream ShoppingSocial CheckoutShoppable VideoTubefilter · November 4, 2026 at 10:35 PM
Midterm election traffic spiked on Twitch, but Hasan Piker can’t hold a candle to Steve Kornacki

The 2026 U.S. midterm elections saw a significant spike in traffic on Twitch, with streamers across various platforms including YouTube, Twitch, Kick, and Rumble gaining more viewership than ever before. This increase in viewership was not limited to traditional news outlets, but also included popular streamers like Hasan Piker.

The surge in viewership on these platforms highlights the growing importance of social media and live streaming in shaping public discourse and influencing voter engagement. As social commerce continues to evolve, the intersection of politics, entertainment, and e-commerce is becoming increasingly relevant, with platforms like Twitch and YouTube playing a crucial role in shaping the way people consume information and interact with each other.

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