Mike Lee and Darren Yan Unveil ISO, a Next-Generation Management Firm Specializing in Creators, Live Streamers, Gaming and Music

Gaming and digital media veterans Mike Lee and Darren Yan have launched ISO, a talent management firm specializing in creators, live streamers, gaming, and music. The firm aims to represent the hottest commodities in marketing and media, focusing on the growing industry of digital content creation.

The launch of ISO is significant for social commerce as it highlights the increasing importance of creators and live streamers in the digital marketing landscape. By specializing in these areas, ISO is well-positioned to capitalize on the growing demand for influencer marketing and live commerce, providing a new avenue for brands to reach their target audiences.