Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinsey

A recent study by McKinsey found that millennials in India are leading the adoption of AI shopping, with 84% of millennials using AI for shopping, ahead of Gen Z. This trend is significant as it indicates a shift in the way consumers in India are interacting with technology and making purchasing decisions.

The adoption of AI shopping by millennials in India matters for social commerce as it highlights the potential for businesses to leverage AI-powered chatbots, personalized recommendations, and other AI-driven tools to enhance the online shopping experience. As social commerce continues to grow in India, understanding the preferences and behaviors of key demographics like millennials will be crucial for businesses looking to succeed in this space.